Last Updated: June 30, 2026

Introduction

LOYL Construction (“LOYL,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, request information, schedule a consultation, or otherwise interact with our business.

By using our website, you agree to the practices described in this Privacy Policy.

Who We Are

LOYL Construction is a West Michigan design-build company specializing in custom homes built on our clients’ land. We guide homeowners through every stage of the process—from initial lot evaluation and home design through construction and move-in—with an emphasis on listening, transparency, and long-term relationships.

Information We Collect

Information You Voluntarily Provide

You may choose to provide personal information when you:

Complete a contact form
Request a consultation or lot walk
Call or email us
Subscribe to updates
Request project information
Submit inquiries through our website or social media
Participate in surveys or promotions

Information may include:

Name
Email address
Phone number
Mailing address
Property address
City and state
Budget range (if voluntarily provided)
Desired project timeline
Information about your lot or property
Home design preferences
Photos, plans, sketches, or documents you choose to share
Any additional information you voluntarily provide

Information Automatically Collected

When you visit our website, certain information is collected automatically to help us understand how visitors use our site and improve the overall experience.

This information may include:

IP address
Browser type and version
Device type
Operating system
Approximate geographic location
Pages viewed
Time spent on pages
Navigation paths
Referral source
Search terms
Click activity
Scroll behavior
Session duration
Website performance information

This information generally does not identify you personally and is used in aggregate to improve our website and services.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze website traffic, and enhance user experience.

These technologies may include:

Essential cookies
Functional cookies
Performance cookies
Analytics cookies
Advertising cookies (if applicable)

You may disable cookies through your browser settings. Please note that doing so may affect certain website functionality.

Analytics and Performance Tools

To better understand how visitors interact with our website, we may use industry-standard analytics and reporting platforms, including:

Google Analytics 4 (GA4)
Google Search Console
Google Tag Manager
Google Ads Conversion Tracking
Google Business Profile Insights
Meta Pixel (if implemented)
Microsoft Clarity or similar behavioral analytics tools (if implemented)

These services help us understand:

Which pages are most useful
How visitors discover our website
Which marketing efforts generate inquiries
Website usability and performance
Conversion activity
Overall search visibility

Analytics data is primarily aggregated and used to improve our website, services, marketing, and customer experience.

How We Use Your Information

We use your information to:

Respond to inquiries
Schedule consultations and lot walks
Discuss your project
Prepare proposals or estimates
Communicate throughout the design-build process
Improve our website and online experience
Analyze website traffic and visitor behavior
Measure marketing performance
Improve search visibility and website content
Maintain website security
Detect fraud or misuse
Comply with legal obligations
Send updates or marketing communications where permitted by law

Marketing Communications

If you request information from us, we may occasionally send emails or other communications related to:

Company news
Services
Educational resources
Project updates
Blog articles
Events
Promotions

You may unsubscribe from marketing communications at any time using the unsubscribe link included in our emails or by contacting us directly.

How We Share Information

We do not sell or rent your personal information.

We may share information only when necessary with trusted service providers who assist in operating our business, including:

Website hosting providers
Website developers
Marketing agencies
Analytics providers
Customer relationship management (CRM) platforms
Email service providers
Scheduling software
Cloud storage providers
IT service providers
Professional advisors
Legal or governmental authorities when required by law

These providers are only permitted to use your information to perform services on our behalf.

Google Services

Our website may utilize Google services including:

Google Analytics
Google Search Console
Google Ads
Google Business Profile

Google may collect certain information in accordance with its own Privacy Policy.

For more information, please visit:

https://policies.google.com/privacy

Search Engine Optimization

We continually improve our website to make it easier for homeowners to find helpful information about custom home building in West Michigan.

Website usage information may be analyzed to:

Improve website usability
Optimize page performance
Improve search rankings
Create helpful educational content
Better understand visitor interests
Enhance the overall user experience

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information.

These measures may include:

Secure HTTPS encryption
Password-protected systems
Limited employee access
Secure hosting environments
Software updates
Routine monitoring
Industry-standard security practices

While we strive to protect your information, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only as long as reasonably necessary to:

Provide requested services
Complete projects
Respond to inquiries
Meet legal obligations
Resolve disputes
Maintain business records
Improve our services

When information is no longer needed, it is securely deleted or anonymized where appropriate.

Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

Request access to your personal information
Correct inaccurate information
Request deletion of your information
Withdraw consent where applicable
Object to certain processing activities
Request a copy of the information we maintain about you
Opt out of marketing communications

To exercise these rights, please contact us using the information below.

Children’s Privacy

Our website is intended for adults seeking residential construction services.

We do not knowingly collect personal information from children under the age of 13. If we become aware that information has been collected from a child without appropriate consent, we will promptly delete it.

Third-Party Websites

Our website may contain links to third-party websites, including social media platforms or partner websites.

We are not responsible for the privacy practices or content of these external websites. We encourage you to review their privacy policies before providing personal information.

Business Transfers

If LOYL Construction is involved in a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction, subject to applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.

Any updates will be posted on this page with the revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

LOYL Construction

Grand Rapids, Michigan

Email: info@loylconstruction.com

Website: https://loylconstruction.com

Contact Page: https://loylconstruction.com/contact/